The First Performance Tool

for Brand Builders

 

Read our press release – May 1, 2019

 
 
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Adelaide measures attentive reach and models the relationship between attention and lift

The technology used by Parsec to optimize thousands of campaigns for brand impact is now available as a SaaS measurement platform for use across all programmatic and direct buys. Beyond best practice, Adelaide protects branding investments by ensuring return on media spend.

 
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Attention Units (AUs)

Beyond viewability, rich daily feedback on attention to ad exposures.

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Attentive Reach

Exposure data aggregated at the user level to reveal the distribution of attention across uniques.

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Minimum Effective Dose

The point of diminishing returns for brand impact, expressed in AUs for each ad.

 
 

Tune your digital investments to share‑of‑mind.

 
 
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How Adelaide Works

 
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Reporting

The Adelaide dashboard provides a view of attention at creative, media, and audience levels. Monitor attentive reach at a glance and identify next steps to optimize brand impact.

 
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Improve Your Distribution of Attention.

Adelaide unifies attention measurement across all partners. Shift spend from overexposed to underexposed audiences to dramatically improve impact per dollar.

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Optimize to Growth.

Discover the unique, attentive reach behind upfront CPMs and renegotiate on value delivered.

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Contact Us

Test-drive the first performance tool for brand-building. Leave your contact info below or email info@adelaidelift.com

 
 
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