The First Performance Tool

for Brand Builders

 
 

Featured in:

 
 
 
 

Adelaide reveals the true value of digital media

Adelaide is a SaaS measurement platform that uses dozens of data points to estimate the amount of attention paid to digital media. We help brands measure the quality of the media they are buying, so they can reallocate spend to the most efficient and valuable mix possible.

 
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Introducing the Attention Unit

A normalized view of attention across platforms, channels and formats, serving as the foundation for Adelaide’s comparative quality metrics.

 
 
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How you can use Attention Units:

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Measure quality

A proven methodology to quantify media quality through the lens of attention metrics.

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Calculate value

Integrate cost data to uniformly evaluate value across all placements.

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Optimize spend

Cut overpriced attention and re-invest in the most valuable placements.

 
 

How AUs are Calculated

Our core product is the “Attention Unit,” a standardized measure that evaluates coverage, clutter, position, duration, and more to measure an overall attention metric.

 
 
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Adelaide Dashboard

The Adelaide dashboard provides a simple way for marketers to see the quality and value of the media they’re buying.

 
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Attention at a Glance

Get a quick read on the efficiency of your campaigns with the Adelaide Dashboard.

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Transparent Quality

In depth reports on the quality and value of every placement. Easily optimize to more efficient media.

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Trusted by

Partnered with

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Contact Us

Test-drive the first performance tool for brand-building. Leave your contact info below or email info@adelaidelift.com

 
 
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