Case Study: Finance

‹ Return to Overview

 
case-banner-insurance.jpg

Ensuring a Smarter Spend for Finance & Insurance

A Fortune 100 Finance & Insurance brand used Adelaide to deliver greater economic insight to their latest brand campaign.

 
 

RESULTS IN DETAIL

 

Placement Quality

This campaign proved highly efficient. The Cost per Thousand Attention Units (CPMau) for every placement was lower than the CPM. The best performers generated high attention at lower CPMs to maximize attentive reach: high attention across a relatively high number of consumers.

finance-leftgraph2.png
finance-biggraph1.png

Cost of Attention vs Viewability

Some lower viewability placements were among the most efficient at capturing attention. This graph shows linear trendlines for both cost and viewability. Viewability has lower variability than cost—meaning viewability can only explain a $2 small portion of the variance in attention.

finance-leftgraph3.png
finance-biggraph2.png

Creative Size

This campaign ran only three creative sizes. The 300×250 delivered nearly twice the attention efficiency as the 300×50, and nearly 2.5X the efficiency of the 728×90.

finance-leftgraph3.png
finance-biggraph3.png
 

Adelaide measures the quality of media, revealing its true value.

We help brands evaluate the quality of media purchased through programmatic and direct channels, to ensure they're investing budgets as efficiently as possible.