Media Scoring for Fox Sports
Adelaide quality measurement leveled the media playing field to better determine winning placements.
RESULTS IN DETAIL
Overall attention per placement varied hugely from the lowest quality placements to the highest.
Coverage has a direct correlation to attention. The three largest formats earned the lion’s share of attention.
Beyond individual placements, Adelaide tracks performance site-wide, surfacing the most effective outlets.
Tracking cross-site effectiveness, Adelaide revealed a 203% difference between the worst- and best-performing site.