Case Study: Fox Sports

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Media Scoring for Fox Sports

Adelaide quality measurement leveled the media playing field to better determine winning placements.

 
 

RESULTS IN DETAIL

 

Campaign Quality

Overall attention per placement varied hugely from the lowest quality placements to the highest.

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Format Preference

Coverage has a direct correlation to attention. The three largest formats earned the lion’s share of attention.

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Site Performance

Beyond individual placements, Adelaide tracks performance site-wide, surfacing the most effective outlets.

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Key Takeaway

Tracking cross-site effectiveness, Adelaide revealed a 203% difference between the worst- and best-performing site.

 
 

Adelaide measures the quality of media, revealing its true value.

We help brands evaluate the quality of media purchased through programmatic and direct channels, to ensure they're investing budgets as efficiently as possible.