Case Study: Lifestyle

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Tracking Campaign Health for a Top Fitness Brand

A luxury fitness brand used Adelaide to monitor a new product release, all without breaking a sweat.

 
 

RESULTS IN DETAIL

 

Determining Quality

The highest quality placements deliver the highest average attention. On this campaign, the highest quality placement captured 295.45% more attention than the lowest.

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Revealing Value

Adelaide reveals the best placement values—high quality with low cost. On this campaign, the highest quality placement wasn’t the best value because its CPM was relatively high, at $8.

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Coverage is King

The 300×600 outperformed all other sizes for total value. It was nearly 150% more attention-efficient than the 728×90. It was also the highest quality unit, while the 728×90 was the lowest.

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Adelaide measures the quality of media, revealing its true value.

We help brands evaluate the quality of media purchased through programmatic and direct channels, to ensure they're investing budgets as efficiently as possible.