Case Study: New Balance

‹ Return to Overview

 
case-banner-newbalance.jpg

Quality Metrics for New Balance

Adelaide revealed the placements driving the most attention and those offering great value.

 
 

RESULTS IN DETAIL

 

Campaign Quality

Overall attention per placement varied nearly 9X from the lowest quality placement to the highest.

newbalance-biggraph1.png

Placement Value

The scatter graph illustrates several opportunities to optimize to more efficient attention.

newbalance-biggraph2.png

Format Performance

Coverage has a direct correlation to attention. The largest two formats on this flight performed best.

newbalance-biggraph3.png
 

Site Performance

Beyond individual placements, Adelaide tracks performance site-wide, surfacing the most effective outlets.

newbalance-biggraph4.png

 

Key Takeaway

Overall attention per placement varied nearly 9X from the lowest quality placement to the highest

 
 

Adelaide measures the quality of media, revealing its true value.

We help brands evaluate the quality of media purchased through programmatic and direct channels, to ensure they're investing budgets as efficiently as possible.