Quality Metrics for New Balance
Adelaide revealed the placements driving the most attention and those offering great value.
RESULTS IN DETAIL
Overall attention per placement varied nearly 9X from the lowest quality placement to the highest.
The scatter graph illustrates several opportunities to optimize to more efficient attention.
Coverage has a direct correlation to attention. The largest two formats on this flight performed best.
Beyond individual placements, Adelaide tracks performance site-wide, surfacing the most effective outlets.
Overall attention per placement varied nearly 9X from the lowest quality placement to the highest