Case Study: Wine & Spirits

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Serving Better Campaign Performance

A top wine & spirits brand lowered their cost of attention by nearly 35% with Adelaide recommended optimizations.

 
 

RESULTS IN DETAIL

 

Optimizations

When Adelaide optimizations were added to the campaign, the average attention unit cost declined by nearly 35%, from $2.72 to $1.78.

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Coverage and Device

The 300×250 mobile unit out-performed all desktop units, with attention costing over 3X more than the same unit size on desktop.

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Determining Quality

Placement quality varied considerably across this campaign. The cost of attention for the highest value placement was over 13X less than the lowest quality placements.

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Key Takeaway

When Adelaide optimizations were added to the campaign, the average attention unit cost declined by nearly 35%, from $2.72 to $1.78.

 
 

Adelaide measures the quality of media, revealing its true value.

We help brands evaluate the quality of media purchased through programmatic and direct channels, to ensure they're investing budgets as efficiently as possible.