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The First Performance Tool
For Brand Builders

Adelaide quantifies media value and improves ad spend.
See how we work for CPG, Finance, and more.

 
 
 
 

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Stop wasting your ad budget

Adelaide is a measurement platform that evaluates the quality of media to help brands make smart and efficient spending choices for their ad campaigns, extracting the most value.

 
 
 

Introducing the Attention Unit

A normalized view of attention across platforms, channels and formats, serving as the foundation for Adelaide’s comparative quality metrics.

 
 
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How you can use Attention Units:

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Measure quality

A proven methodology to quantify media quality through the lens of attention metrics.

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Calculate value

Integrate cost data to uniformly evaluate value across all placements.

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Optimize spend

Cut overpriced attention and re-invest in the most valuable placements.

 
 

How AUs are Calculated

Our core product is the “Attention Unit,” a standardized measure that evaluates coverage, clutter, position, duration, and more to measure an overall attention metric.

 
 
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Adelaide Dashboard

The Adelaide dashboard provides a simple way for marketers to see the quality and value of the media they’re buying.

 
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Attention at a Glance

Get a quick read on the efficiency of your campaigns with the Adelaide Dashboard.

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Transparent Quality

In depth reports on the quality and value of every placement. Easily optimize to more efficient media.

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Trusted by

Partnered with

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Contact Us

Test-drive the first performance tool for brand-building. Leave your contact info below or email info@adelaidelift.com

 
 
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