1. Attention, Quantified
Exposures are measured within a consistent framework, aligned with the latest research on how media attributes contribute to brand growth.
2. Multi-Touch Attention
The attentiveness of each impression is aggregated at the user level and appended to a graph.
3. Verification & Training
A sample of the audience is surveyed to measure lift. This data trains a machine-learning algorithm that connects attention to brand outcomes and flags over- and underexposed populations.
4. Optimization and Activation
Adelaide reveals the value-adjusted cost of media.
Direct and Sponsored Content: Compare publishers' placement quality and unique attentive reach.
Programmatic: Compare by any targeting parameter. Plus: Create daily audiences for suppression and targeting to achieve the maximum attentive reach from any budget.